Tag Archives: humility

You Deserve It?

Lebron James from the "You Deserve It" advertisement for Beats Headphones

It’s become the selling strategy behind many an advertising campaign (starting to become quite the cliche  throw away marketing spiel). And optimises much of the attitude of western culture. You should buy this product because… You deserve it. You work hard. Your life is hard. You’re a good person. You’re too hard on yourself. You’re amazing. You deserve to treat yourself… For ...

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